The POPview Channel Mail program is specifically designed for manufacturers to empower their partners to communicate the value propositions of their solutions to their customers and prospects in an engaging, effective, personal and MASS delivery format. This format in turn delivers real-time reporting and analytics on effectiveness of your campaign.

Through the Channel Mail program, your channel partners can choose from a library of your corporate approved email templates and pre-approved video sequences that clearly articulate the value of your solutions and utilize effective call-to-actions such as registration to webinars, free solution evaluation, and “giveaways”. Delivery is handled by POPview’s enhanced mail delivery system on behalf of the channel partner to ensure regulatory compliance. POPview manages the entire process making it SIMPLE for you and your channel partners to get started.

Highlights:

Library of corporate approved co-branded video and/or email templates

Integrated Spam Scoring – optimizes the content of the email to ensure maximum deliverability prior to email being launched

Multi-Part Messaging – delivery HTML or text based emails depending on recipients viewing capabilities

Integrated Registration Module – reportable survey/questionnaire components tied to email call-to-action

• Leads are distributed to partner upon recipient registration

Opportunity Pipeline Analysis – real-time analysis of opportunity pipeline generated from partner campaigns

Customizable regions – multiple pre-approved customizable regions of a template

Real-Time Reporting & Analytics

• Drill-Down Analytics – enhanced drill-down capabilities
• Target Management – manage your opt-outs, bounces, opens, plays, etc…
• Video Tracking – track video views, time watched, average viewing, etc...
• Geographic Tracking – view geographic results of your viewers
• Link Tracking – results on which links are being clicked and who's clicking them
• Rollup And ROI Analysis – view real-time rollup and ROI analysis of your messaging
• Recipient Profiling – generate a historical library of recipient's preferences

Partner Benefits :

Ability to leverage manufacturer email marketing materials

Customer Profiling – collect a historical library of recipient's preferences via activity from delivered content

List Management – manage opt-outs, bounced emails, etc…

Lead Qualification – ability to distribute campaign recipient information based on specific criteria to internal sales representatives for follow up

Opportunity Pipeline analysis – real-time analysis of opportunity pipeline generated from campaigns

Real-Time Reporting & Analytics

• Drill-Down Analytics – enhanced drill-down capabilities allows you to gather the most comprehensive details
• Target Management – manage your recipient opt-outs, bounces, opens, plays, etc…
• Video Tracking – track who watched the video, how long the video has been watched, average viewing, etc...
• Geographic Tracking – view geographic results of your viewers
• Link Tracking – get detailed information on which links are being clicked the most and who's clicking them
• Recipient Profiling – generate a historical library of recipient's preferences via activity from delivered content

Manufacturer Benefits :

Ability to control co-branded email marketing materials

Reactive Approval Process – module that allows email based-approval for each partner signup

Real-Time Message Effectiveness – gauge effectiveness of corporate email marketing materials through partner campaign viewership

Channel Partner Information – know who your most successful partners are for both opportunity pipeline and viewership

Opportunity Pipeline Analysis – real-time analysis of opportunity pipeline generated from partner campaigns

Central Source Delivery – delivery is handled by POPview on behalf of the partner to provide regulatory compliance and protection for manufacturer

Real-Time Reporting & Analytics

• Drill-Down Analytics – enhanced drill-down capabilities allows you to gather the most comprehensive details across campaigns and/or specific partners
• Geographic Tracking – view geographic results of your partners viewersLink Tracking – get detailed information on which links are being clicked the most
• Rollup Reporting – receive information on product rollups across all partners
• Registration Reporting – view number of registrations and opportunity associated with each registration