01/08/2007 - Mirror Image Internet to Deliver Rich Media Campaigns for POPview

TEWKSBURY, Mass. – January 8, 2007 – Mirror Image® Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that POPview has chosen Mirror Image to help the company deliver Adobe® Flash® video, Microsoft® PowerPoint®, and a myriad of other digital rich media formats and content to its rapidly expanding customer base. The company began delivering content for POPview this month.

POPview’s marquee customer list is growing rapidly and thus its delivery volume and demand for video content is growing exponentially, warranting significant content delivery infrastructure upgrades to proactively exceed customer experience expectations. After an extensive review of content delivery networks, POPview selected Mirror Image based on unique technical competencies and abundant executive input signifying the commitment to long-term partnership needs.

“We knew Mirror Image’s network could handle our traffic surges from a technical standpoint. But when doing our due diligence, what stood out to us was the feedback we received from the Company’s current customers,” said Phil Elias, founder and chief executive officer of POPview. “The people we spoke with highlighted Mirror Image’s superior customer service. In our experience, since we began working with them, we wholeheartedly agree.”

POPview’s customers include CA, Arrow Electronics, Inc, McAfee and the United Nations, among others, with a heavy concentration in North America and Europe, and a newer presence from companies in the Asia-Pacific region. Mirror Image’s global network helps to deliver POPview’s content no matter where the end user is located, with access to unlimited global capacity to scale cost effectively, providing added benefits claims Elias. In addition, Mirror Image is a Certified Macromedia Flash Video Streaming Provider. Mirror Image’s streaming services are seamlessly integrated in the content delivery network (CDN).

POPview’s suite of personalized communications products has proven effective for its worldwide customers; however, the delivery of each outbound request has an opportunity to compromise performance,” said Gustav Vik, president and CEO of Mirror Image Internet. “Our always-on network helps to mitigate that risk. We look forward to helping POPview deploy richer campaigns with more customized, interactive content to achieve higher marketing conversion levels for its valued customers.”

About POPview
POPview is an industry leading, digital multi-channel marketing solution that is designed to provide tangible and quantifiable real-time analytics on a global scale to clients in the SMB through the Fortune 50. Through its innovative technologies and proven methodologies, POPview delivers highly personalized, powerful and targeted communications that continue to exceed client expectations. For additional information, please visit www.popview.com.

About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.