Brightside Media Group Announces Agreement with POPview
Move establishes marketing agency as the preferred distributor and service provider for POPview's channel marketing solutions.
Dallas, November, 28, 2007: Brightside Media Group (Brightside) has reached a definitive agreement with POPview to become the preferred distributor and service provider for their suite of ChannelSmart marketing solutions. Under the terms of the agreement, Brightside will work in tandem with POPview to provide enhanced account management and delivery services for all existing POPview ChannelSmart customers and begin selling and servicing new customers immediately.
"This agreement represents a significant milestone for Brightside and POPview," said Bill Carroll, company founder and CEO. "I have long admired what Phil Elias and his team at POPview have done with the development of the ChannelSmart technology platform and I feel it is a natural extension of our own traditional marketing agency services."
Mr. Elias, the founder and CEO of POPview, has been the driving force behind the growth and development of ChannelSmart. ChannelSmart is a suite of services that run on an advanced technology platform. The services are designed to help companies that market their products through a reseller channel manage the challenges of brand extension, communications, and mass marketing. ChannelSmart includes technologies that manage email campaigns, content libraries, video streaming, HTML editing, content replication, global language and delivery support, and real-time campaign reporting.
"We needed to bring in a partner to expand value-added solutions, relationship management, service and execution so our team could continue to focus on enhancing our technology platform," said Mr. Elias. "Brightside is absolutely the right choice as our distribution partner. They understand and have used the ChannelSmart technology with their own customers; they have extensive channel marketing experience and industry knowledge, and their core creative agency services are exactly what our customers have been asking for. The added benefit is that POPview can now offer all of our customers Brightside's extensive agency solutions. It's a great fit."
With ChannelSmart, product manufacturers can create and post libraries of ready-to-use marketing campaign materials for their resellers to access and put to use. Resellers can then access the content through the ChannelSmart platform where they can choose, personalize and launch the campaign of their choice. ChannelSmart has been in use at companies such as Ingram Micro, McAfee, Computer Associates, ShoreTel, SonicWALL, Network General, NEC America, SafeNet, Websense and Zones for more than two years and has been used in countless, high-yield marketing campaigns that have resulted in ROI in excess of 600%.
About Brightside Media Group
Headquartered in the Dallas suburb of Plano, Texas, Brightside Media Group is a full-service agency that specializes in online marketing. From marketing strategy development to messaging, website development to full campaign lifecycle management, Brightside is equipped to assist its customers with all their marketing needs.
About POPview
POPview is an industry leading, digital multi-channel marketing solution that is designed to provide tangible and quantifiable real-time analytics on a global scale to clients in the SMB through the Fortune 50. Through its innovative technologies and proven methodologies, POPview delivers highly personalized, powerful and targeted communications that continue to exceed client expectations.
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