Advanced Ad Serving

Advanced ad serving technology that distributes targeted, relevant content on websites while providing real-time analytics. The videos are served via a central location repository providing real-time updates to content that is automatically distributed across all players utilizing the ads. POPview captures and distributes leads generated from POPcast and distributes those back to approved recipients of the leads.

Benefits:

Bandwidth Detection – automatic detection of viewers bandwidth ensures they receive video quality specific to their bandwidth capabilities

Delivery Flexibility – partners simply paste a snippet of HTML code to where they want the ad to play on a website

Ubiquitous Viewing – delivered via Macromedia Flash technology which is already installed on more than 98% of browsers worldwide

Click2Call - immediate connection for ad viewers to connect via phone

• Each ad can be tied to a specific phone number to ensure correct routing
• Viewer simply enters their contact number for which they want their call back
• Partner receives the call immediately from viewer

Call-To-Action - designate a call to action for ad clicks

• POPcast will send all “more info” clicks directly to Microsite for lead capture

Real-Time Reporting & Analytics

• Drill-Down Analytics – enhanced drill-down capabilities
• Ad Tracking – track ad views, time watched, average viewing, clicked ads, click2calls, etc...
• Geographic Tracking – view geographic results of your viewers